More Than Halloween

Halloween might only last one night, but the flavours, colours and bakes associated with it have much more staying power.

Rather than creating a separate Halloween range, why not build an autumnal offering that can take you through October and November and into the run-up to Christmas? Start with versatile seasonal favourites and let the finishing do the hard work.

Start with autumn flavours

Apple and cinnamon, caramel and toffee, chocolate, ginger and warming spices all feel right at home at this time of year, without being tied to one date in the calendar.

Think spiced muffins, chocolate brownies, caramel-topped traybakes, apple-filled pastries or decorated cookies. They can earn their place on the counter throughout autumn while providing the perfect base for limited-edition Halloween creations.

A little finishing goes a long way

Simple changes can quickly give an existing bake a Halloween makeover. Chocolate drizzles can become spider webs, while icing, sprinkles and themed decorations can transform cookies, cupcakes and doughnuts for October.

And Halloween doesn’t have to mean bright orange and green. Deep chocolate browns, burnt orange, caramel and burgundy can create a more autumnal look with appeal beyond the spooky season. Once Halloween is over, change the decoration and the core bake can stay exactly where it is.

Make your range work harder

The same approach can take you towards Christmas. A spiced cake dressed for Halloween in October can simply switch to an autumn finish in November, then take on a festive twist for Christmas.

For bakeries and foodservice businesses, that means fewer one-off products to plan around, greater flexibility and more opportunities to make the most of ingredients already in your kitchen.

A few simple changes can keep your range feeling seasonal long after Halloween is over. Explore everything you need for autumn and beyond - call 0808 196 2344 to place your order.