BAKO’s 12 Days of Christmas

BAKO’s 12 Days of Christmas

The festive season is the busiest and most profitable time of year for bakeries. With customers looking for indulgence and those little treats that make Christmas feel special, it’s the perfect opportunity to maximise sales!

Here are twelve simple, tried-and-tested ideas to help your bakery sleigh the season…

Day 1: Spotlight a Festive Signature

Give your customers a reason to come back by championing your most distinctive Christmas line, whether that’s a mince pie brownie or a Christmas pudding doughnut.

Day 2: Promote Pre-Orders Early 

Help customers avoid the rush (and you avoid chaos!) by opening festive pre-orders early. Offer a small discount or free gift wrap to encourage prompt booking.

Day 3: Bundle for Gifting

Turn your bestsellers into ready-to-go gift packs. Add simple finishing touches like ribbons or handwritten tags to boost perceived value and high-street authenticity.

Day 4: Start a Countdown

Run a ‘12 Days of Christmas’ social media series, revealing a new product, offer or recipe each day.

Day 5: Go Big on Traybakes

Traybakes are a festive essential- easy to make, portion, and display. Create eye-catching treats that can be sliced to order, boxed up as gifts, or sold individually.

Day 6: Upsell the Everyday

Add a festive twist to your regular range. Little finishing touches like glazed nuts atop your brownies or stencilled icing sugar stars on cakes can lift basket spend!

Day 7: Showcase Seasonal Displays

Think twinkling lights and beautifully tiered mince pies. Visually impactful merchandising can be just as powerful as advertising.

Day 8: Reward Loyalty

Convert occasional customers to die-hard regulars by launching a loyalty card system, leveraging the high December footfall for long term benefits in the New Year.

Day 9: Collaborate Locally

Team up with nearby shops and cafés for festive cross-promotions. It’s a great way to reach new audiences and celebrate local community spirit.

Day 10: Tell Your Story

Share your Christmas prep, staff favourites or a behind-the-scenes moment on social media to build connection and authenticity.

Day 11: Make It Easy to Grab and Go

Busy shoppers want convenience. Pre-pack smaller items and make impulse buys easy to add-on to everyday purchases of a coffee or loaf at the counter.

Day 12: Celebrate the Season

Wrap up the year with a thank you post or in-bakery message to your customers. Gratitude builds loyalty and sets you up perfectly for a great New Year.

With a little creativity and some help from BAKO range, you’ll have all the ingredients for a very merry and profitable Christmas. Stock up by calling us on 0808 196 2344 or speak to your BAKO Sales Representative.