Halloween has become one of the UK’s fastest-growing seasonal occasions, and bakeries are perfectly placed to reap the rewards. What was once a small, novelty event has transformed into a major retail moment, with themed food and drink at the centre of the celebrations.
From October onwards, demand builds as families, schools and workplaces look for treats to share. Cupcakes, doughnuts and traybakes decorated with pumpkins, ghosts and cobwebs are irresistible, with customers often unable to resist adding an extra spooky snack to their basket. This makes Halloween an ideal time to maximise sales through creative displays and clever product twists.
Halloween bakes are not only fun, but profitable too, and everyday products take on a whole new life with themed decorations, allowing bakeries to command higher margins while creating eye-catching displays that generate a buzz on social media. Parents especially are keen to buy in bulk for parties, events and trick-or-treat spreads, making October a month of consistent opportunities rather than a single night of sales.
The key lies in making the most of your existing range. Simple tweaks such as orange and black icing, themed sprinkles or playful toppings can give core products a seasonal makeover. Bundled cupcake or cookie packs work perfectly for parties, while grab-and-go items such as ghost doughnuts or pumpkin cookies appeal to impulse shoppers.
Halloween is no longer just about one night, it’s a season in itself. By planning early, styling displays with props and seasonal colours, and promoting products in-store and online, bakeries can turn October into a month of spook-tacular sales!
There are no tricks, only treats here at BAKO, so explore our range of high-quality ingredients that are perfect for bringing your Halloween bakes to life, by giving us a call on 0808 1962344.
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