Today’s bakery customers are no longer just buying sweet treats, they’re buying a moment, a memory, or a bold slice of personality. Whether it’s a birthday cake tailored to a dog’s likeness (yes, really), or brownies adorned with inside jokes, the modern bakery is becoming a canvas for creativity. And that’s no accident. We’re living in the age of ‘experience-first’ eating, where individuality and customisation drive what sells.
From statement bakes and trend-led designs to clever personalisation options via digital ordering platforms, consumers are looking for bakes that tell their story. But here’s the twist - this appetite for the unique doesn’t mean bakers need to spend hours handcrafting everything from scratch.
That’s where labour-saving finished goods come in…
Foundations with flexibility
Take our BAKO Select traybakes or our cakes for finishing range. These products offer all the time-saving benefits of ready-made bakes while leaving room for you to add your own creative twist. Think edible prints, personalised toppers, custom piping or colour schemes tailored to brand events, weddings or birthdays.
Practical tips for adding a personal touch (without adding hours)
Start with a blank canvas: Use pre-baked cakes, traybakes, or loaf cakes as a base for creativity.
Streamline with digital tools: Offer simple online forms or order sheets for customers to personalise messages, flavours, or decorations.
Stock up smart: Keep a versatile selection of sprinkles, toppers, and coloured frostings on hand for easy last-minute customisation.
Batch your basics: Use labour-saving goods to prep popular designs or personalisation themes ahead of time.
Bespoke and personalised bakes offer a perfect storm of opportunity - higher margins, standout social media content, and customer loyalty. In a world where shoppers crave something made just for them, bakeries who can offer that experience without overloading their teams, are onto a winning recipe.
So, whether it’s a simple traybake transformed into a baby shower centrepiece, or a signature cake customised for a local coffee shop, the message is clear - creativity and efficiency aren’t enemies. They’re the future!
To stock up on all your baking supplies give us a call on 0808 196 2344
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